Lifelock Litigation
The Paynter Law Firm has sued LifeLock, a heavily promoted company that claims to protect consumers against identity theft. The lawsuit alleges that the company defrauds customers by offering services it cannot legally perform, and by touting a $1 million guarantee that the suit alleges is wildly misleading. LifeLock uses aggressive advertising to entice consumers to sign up for its $10-a-month service which it describes as "proactive identity theft protection, offer[ing] a proven solution that prevents your identity from being stolen before it happens." According to the lawsuit there are types of identity theft that LifeLock does not protect against and the company overstates the protection consumers get from fraud alerts. For a copy of the most recent complaint in the litigation, click here.
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